Project Overview
This is an excellent project! The cooperation case between Hebei Software Institute and Thailand is a typical example of "education following output and schools and enterprises going hand in hand" in China's "vocational education going global". To meet the needs of Qujing Vocational and Technical College for enrolling Southeast Asian students and attract them to China, we must stand from the students' perspective and tell them "what to learn in China" and "what they can do after learning".
Core Advantages of the Project
1. Core Selling Point: Create a golden combination of "Chinese + Skills"
Language Advantage:
Learning Chinese in China is "immersive", which is an unparalleled advantage compared to learning in Southeast Asian countries.
Strengthen the practical application ability of Chinese and lay a foundation for future career development.
Skill Value:
Advantageous Majors: International general skills such as mechanical and electrical engineering, automobile repair, e - commerce, and big data.
The skill standards meet the requirements of Chinese enterprises and are internationally recognized.
2. Employment Prospects: A clear "career blueprint"
Direct Access to Chinese - funded Enterprises:
After graduation, there is an opportunity to work in Chinese - funded enterprises in Southeast Asia.
Reference Case: Great Wall Motors and Lizhong Wheel Group have set up factories in Thailand and are in urgent need of local employees who understand both Chinese and technology.
High - paying Job Opportunities:
Mastering Chinese technology (such as new energy vehicles and intelligent equipment) is scarce in the Southeast Asian job market.
There is great potential for high - paying jobs and obvious employment competitive advantages.
3. Practice and Training: A real - life learning experience
School - enterprise Cooperation Model:
The school has in - depth cooperation with well - known enterprises.
Students can be exposed to actual enterprise projects during their school years.
Modern Training Bases:
Show advanced training workshops and laboratories.
Emphasize hands - on operation and truly "practice skills".
4. Project Features: The "Chinese Model" of Industry - education Integration
Standard Output:
The teaching standards and curriculum standards are in line with international standards.
Formulated with reference to the standards of leading Chinese industries.
Enterprise Tutor System:
Enterprise executives or engineers participate in teaching.
Provide the most up - to - date industry knowledge and practical experience.
5. Cultural Experience: The perfect combination of learning and life
Colorful Campus Life:
Diverse campus activities help students integrate quickly.
Promote international cultural exchange and understanding.
Superior Geographical Location:
The unique advantages of Qujing as a "livable city".
A good climate environment eliminates the sense of strangeness.
Website Content Planning Suggestions
Website Sections | Suggested Display Content | Reference Inspiration Sources |
Project Introduction | Introduce the "Chinese + Vocational Skills" model and emphasize the concept of "education following output". | The dual - drive model of "language + skills" of Hebei Software Institute. |
Popular Majors | List majors such as new energy automobile repair, e - commerce live - streaming, and mechatronics, accompanied by training photos. | Professional standards for animation production, e - commerce, big data and accounting, etc. |
Employment Guarantee | Display the logos of cooperative enterprises and explain the employment directions after graduation (especially the opportunities to return to their home countries for employment). | Cases of Thai students being welcomed by Chinese - funded enterprises in Thailand. |
Campus Life | Show dormitories, canteens, training bases, and cultural activities (calligraphy, martial arts, etc.). | Scenes of "cultural exchange activities" and international students' live - streaming sales. |
Success Stories | Show the learning stories and employment destinations of previous students. | The story of Thai student Pilsa's transformation from a novice to an independent live - streamer. |
Copywriting Suggestions for Southeast Asian Students
Title Suggestions
"Come to China, learn technology, win the future!"
"Master Chinese technology and start a global career!"
Description Suggestions
"Here, you can not only speak Chinese fluently but also master the world - leading [Professional Name] technology. After graduation, you will become the most sought - after talent in your hometown!"
Country - specific precise positioning strategy
Cambodia: Emerging industries and technology upgrading
Recommended majors: E - commerce (live - streaming direction), Modern agricultural technology, Digital media technology
Core message: "Cambodia is developing at a rapid pace. We need future leaders. In Qujing, you will learn China's most advanced e - commerce live - streaming and smart agriculture technologies. After returning to your country, you will not only be a job seeker but also an entrepreneur and pioneer in Cambodia's digital economy."
Laos: Railway economy and logistics hub
Recommended majors: Railway transportation operation management, Logistics management, Automobile inspection and maintenance
Core message: "The China - Laos Railway has closely connected the two countries. Come to Qujing to learn modern logistics and rail transit technologies and master the core skills to serve the 'Belt and Road'. After graduation, you will be the most urgently needed professional and technical talent for enterprises along the China - Laos Railway."
Myanmar: People's livelihood necessities and power infrastructure
Recommended majors: Power system automation, New energy vehicle technology, Mechatronics
Core message: "Master the power to change lives. In Qujing, you will deeply study new energy technologies and power automation. These are the most in - demand skills for building a modern country. No matter how the environment changes, with a solid engineering technology, you will always have a bright future."
Bangladesh: Industrialization and engineering manufacturing
Recommended majors: Construction engineering technology, Mechanical manufacturing and automation, Textile engineering
Core message: "Bangladesh is experiencing an industrialization wave. Qujing Vocational School has a world - class engineering training center. Come here to learn Chinese - standard building construction and mechanical manufacturing and become a senior engineer and manager in the future 'world factory' of Bangladesh."
Solutions to parents' concerns
Safety issues
Core message: "China is one of the safest countries in the world. There is no war here, only peace. China has the strictest gun and ammunition control and the most complete public security monitoring network in the world. Our campus implements a closed - management system and has a dedicated security team to ensure the 24 - hour safety of the children."
Financial burden
Core message: "High - cost - performance study abroad with visible future returns. Compared with the hundreds of thousands of costs in European and American countries, the cost of studying in Qujing is only one - tenth of theirs. The school has a special 'Belt and Road' scholarship. Outstanding international students can have their tuition fees waived or even receive living allowances."
Degree recognition and employment
Core message: "Not only get a diploma but also get a 'golden rice bowl' — direct access to Chinese - funded enterprises. Our degrees are recognized by both the Chinese Ministry of Education and your country's Ministry of Education. More importantly, we teach 'international - standard' technologies. Are you worried about not having a job after returning to your country? Please look at our list of partner enterprises — China State Construction, CRRC, Huawei, Great Wall Motors, etc."
Living adaptation
Core message: "A campus like home that respects every culture. We are well aware of your eating habits. The school canteen has a dedicated halal window, strictly meeting the halal standards, so that you can taste the flavors of your hometown in a foreign country and worship with peace of mind."
Summary
The core competitiveness of the industry - education integration project of Qujing Vocational and Technical College lies in "technology implementation" and "employment guarantee". Referring to the successful experience of Hebei Software Vocational and Technical College, this project has solved the employment pain points of students (working in Chinese - funded enterprises). In the enrollment promotion, we should closely focus on the core concept of "Coming to Qujing Vocational and Technical College is not only about studying, but also about getting a ticket to a high - paying job".
General version Slogan: "Learn in Qujing, master skills to connect with ASEAN —— Be the top - choice talents for Chinese enterprises going global!"